Universal female preference for pink


According to researchers at Newcastle University in England, girls really do prefer pink gadgets. A sample of 171 British men and women were flashed pairs of colored cards and asked to quickly pick their favorite. Overall, everyone liked blue, but the female participants skewed toward the pinker end of the spectrum. A smaller group of Chinese were also tested and the results were the same, suggesting a universal female preference for pink.
One of the researchers, Anya Hurlbert, speculates on the reasons for this. “Evolution may have driven females to prefer reddish colors–reddish fruits, healthy, reddish faces,” she said, “Culture may exploit and compound this natural female preference.”

Wired Blogs: Gadget Lab