The music and youth lifestyle channel MTV has launched an Arabic service it hopes can tap into a booming appetite for Western-influenced culture.
MTV says it hopes to respect local culture without diluting its brand.
The MTV Arabia service will screen Arab music videos, talent shows, and international programmes like Pimp My Ride adapted for Arab audiences.
It says it hopes the channel can act as a cultural unifying force in a region known for political tension.
With around two thirds of the Arab world’s population under 30 years of age, MTV Arabia launches into a competitive market, up against more than 50 other Arab music channels.