Handmade 2.0

A long treatise on the “craft” movement from the NYT. Knitting isn’t just a fad – the number of hardcore crafters has been growing for the last 10 years and the marketing outlet Etsy has supercharged distribution of “DIY” merchandise. Many crafters, and the staff of Etsy, see their work as political.

The declaration from something called the Handmade Consortium materialized on a Web site called buyhandmade.org in late October. “I pledge to buy handmade this holiday season, and request that others do the same for me,” it said, and you could type in your name to “sign” on; within a few weeks, more than 6,500 people had done so. “Buying handmade is better for people,” a statement on the site read in part, and “better for the environment,” because mass production is a “major cause” of global warming, among other things. There were links to an anti-sweatshop site and a Wal-Mart watchdog site.
The pledge echoed the idealistic language of a tree-hugger activist group, but actually the consortium’s most prominent member was the online shopping bazaar Etsy, a very much for-profit entity that bills itself as “your place to buy & sell all things handmade.” Etsy does not fulfill orders from an inventory; it’s a place where sellers set up virtual storefronts, giving the site a cut of sales. While eBay rose to prominence nearly a decade ago as an endless garage sale for the auctioning of collectibles and bric-a-brac, Etsy is more of an online craft fair, or art show, where the idea is that individuals can sell things that they have made. How many such people can there be? At last count, more than 70,000 — about 90 percent of whom were women — were using Etsy to peddle their jewelry, art, toys, clothes, dishware, stationery, zines and a variety of objects from the mundane to the highly idiosyncratic. Each seller has a profile page telling shoppers a bit about themselves, and maybe offering a link to a blog or a MySpace page or a mailing list; most have devised some clever store or brand name for whatever they’re selling.
Maybe you’re interested in a “random music generator” called the Orb of Sound ($80), built by an Australian tinkerer calling himself RareBeasts. Or a whistle made out of a tin can and bottle caps ($12), by loranscruggs, near Seattle. Or the “hand-painted antique ceramic doll-head planters” sold under the name Clayflower22 by a retired schoolteacher near Las Cruces, N.M. Or the “Kaleidoscope Pearberry Soapsicle” ($5), made by a woman in Daytona Beach, Fla., who calls her shop Simply Soaps. Or a porcelain bowl with an image of a skull on it, from a Chicago couple who call themselves Circa Ceramics. Or an original painting from an artist in Athens, Ga., who goes by the moniker the Black Apple.

Handmade 2.0 – New York Times